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Contributions Magazine Emerson & Church, Publishers
Contributions Magazine
Emerson and Church, Publishers

Contributions Magazine Online
Spring 2015
Vol 27 • No. 4

View Current Issue Index or click on any article below.

Common Obstacles to Your Newsletter's Success
Tom Ahern's advice to overcome roadblocks to success.

Make it All About the Donor
Talk to donors where they are, not where you want them to be, advises Jeff Brooks.

Helping Your Board Understand Their Financial Oversight
Andy Robinson and Nancy Wasserman outline the three attributes of effective financial controls for your organization.

A Donor Asks, "Will My Gift Make a Difference?"
Harvey McKinnon tells you how to answer that question.

A Board Member's Guide to Asking the Right Questions
Does your board quiz itself on these vital questions, asks Gayle Gifford.

Finding the Ultimate Board Member
Interview with Kay Sprinkel Grace, author of The Ultimate Board Member's Book.

Why Do We Make Such Lousy Decisions?
James Gelatt wonders why nonprofit leaders can be so dumb.



Perspectives on Philanthropy from Jerold Panas

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How to Turn Your Words into Money

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How to Turn Your
Words into Money

by Jeff Brooks

Jeff Brooks, one of America’s top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can’t find the right story; and a proven template for a sure-fire, never-fail fundraising letter.

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