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Retention Fundraising

NEW BOOKS listed at the top, scroll down for an alphabetical list of other titles

NEW BOOK:

How to Turn Your Words into Money
The Master Fundraiser's Guide to Persuasive Writing
by Jeff Brooks, 174 pp., $24.95. (Quantity Discounts Available)

Jeff Brooks, one of America’s top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can’t find the right story; and a proven template for a sure-fire, never-fail fundraising letter.

READ A REVIEW | SEE THE TABLE OF CONTENTS | ORDER THIS BOOK NOW


Retention Fundraising

NEW BOOK:

Retention Fundraising
The New Art and Science of Keeping Your Donors for Life
by Roger M. Craver, 171 pp., $24.95. (Quantity Discounts Available)

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many other findings, he uncovered seven key “drivers” that deepen a donor’s commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There’s gold in your current donors and Retention Fundraising is a detailed map for mining those riches.

READ A REVIEW | SEE THE TABLE OF CONTENTS | ORDER THIS BOOK NOW


Making a Case Your Donors Will Love

NEW BOOK:

Making a Case Your Donors Will Love
The Secret to Selling the Dream
by Jerold Panas, 128 pp., $24.95. (Quantity Discounts Available)

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

READ A REVIEW | SEE THE TABLE OF CONTENTS | ORDER THIS BOOK NOW


Train Your Board to Raise Money

NEW BOOK:
Train Your Board (and Everyone Else) to Raise Money
A Cookbook of Easy-to-Use Fundraising Exercises
by Andrea Kihlstedt and Andy Robinson, 160 pp., $24.95. (Quantity Discounts Available)

Tapping an expert team of fundraising trainers across the United States, Andrea Kihlstedt and Andy Robinson have produced an extraordinary how-to book of easy-to-use fundraising exercises for boards of all sizes. Some activities are as short as 15 minutes, others take an hour. And everything you need to conduct any of the 51 exercises – step-by-step instructions, handouts, even questions to pose to the group – is included in the book.

READ A REVIEW | SEE THE TABLE OF CONTENTS | ORDER THIS BOOK NOW

Making Money with Donor Newsletters

NEW BOOK:
Making Money with Donor Newsletters
The How-to Guide to Extraordinary Results
by Tom Ahern, 166 pp., $24.95. (Quantity Discounts Available)

Making Money with Donor Newsletters helps you transform your current newsletter into a money machine. Some organizations that have adopted Tom Ahern’s advice have improved their income by one-thousand percent. With ample illustrations, Ahern’s book will guide you in transforming your organization from a ho-hum ‘corporate-focused’ entity into a distinctive and thriving ‘donor-focused’ powerhouse. 

READ A REVIEW | READ AN EXCERPT | ORDER THIS BOOK NOW



Asking The 11 Questions Every Donor Asks and the Answers All Donors Crave
Buy NOW!by Harvey McKinnon, 118 pp., $24.95 (Quantity Discounts Available)
Asking Asking
A 59-Minute Guide to Everything Board Members, Volunteers, and Staff
Must Know to Secure the Gift

Buy NOW!by Jerold Panas, 108 pp., $24.95 (Quantity Discounts Available)
Asking The Board Member's Easier Than You Think Guide to Nonprofit Finances
by Andy Robinson and Nancy Wasserman, 111 pp., $24.95. (Quantity Discounts Available)
Buy NOW!
Everything You Need to Know to Raise Money with a Charity Auction Everything You Need to Know to Raise Money (and Have Fun) with a Charity Auction
An Insider's Guide to the Ins, Outs, Ups and Downs of a Profitable Event
by Robert Baird, 141 pp., $24.95. (Quantity Discounts Available)

Buy NOW!
The Fundraisier's Guide to Irresistible Communications The Fundraiser's Guide to Irresistible Communications
Real-World Field-Tested Strategies for Raising More Money
by Jeff Brooks, 141 pp., $24.95. (Quantity Discounts Available)

Buy NOW!
Fundraising Habits of Supremely Successful Boards The Fundraising Habits of Supremely Successful Boards
A 59-Minute Guide to Assuring Your Organization's Future (Revised Edition 2011)
Buy NOW!by Jerold Panas, 106 pp., $24.95 (Quantity Discounts Available)
Fundraising Mistakes that Bedevil All Boards

Fundraising Mistakes that Bedevil All Boards (And Staff Too)
A 1-Hour Guide to Identifying and Overcoming Obstacles to Your Success
REVISED & EXPANDED EDITION
Buy NOW!by Kay Sprinkel Grace, 109 pp., $24.95 (Quantity Discounts Available)

Fund Raising Realities Every Board Member Must Face Fund Raising Realities Every Board Member Must Face
A 1-Hour Crash Course on Raising Major Gifts for Nonprofit Organizations
Buy NOW!by David Lansdowne, 109 pp., $24.95 (Quantity Discounts Available)
Going for the Green Going for the Green!
How to Raise Money with Charity Golf
by Tom King, 156 pp., $24.95 (Quantity Discounts Available)
Buy NOW!
Great Boards for Small Groups Great Boards for Small Groups
A 1-Hour Guide to Governing a Growing Nonprofit
Buy NOW!by Andy Robinson, 110 pp., $24.95 (Quantity Discounts Available)
Great Boards for Small Groups How to Connect with Donors and Double the Money You Raise
by Thomas Wolf, 109 pp., $24.95. (Quantity Discounts Available)
Buy NOW!
Great Boards for Small Groups How to Make Your Board Dramatically More Effective, Starting Today
by Gayle L. Gifford, 114 pp., $24.95. (Quantity Discounts Available)
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How to Raise $1 Million in Ten Bite-Sized Steps

How to Raise $1 Million (or More!) in 10 Bite-Sized Steps
A Fail-Proof Guide for Board Members, Volunteers and Staff
by Andrea Kihlstedt, 104 pp., $24.95. (Quantity Discounts Available)Buy NOW!

How to Raise $500 to $5000

How to Raise $500 to $5000 From Almost Anyone
by Andy Robinson, 109 pp., $24.95. (Quantity Discounts Available)Buy NOW!

How to Raise Planned Gifts by Mail How to Raise Planned Gifts by Mail
by Larry Stelter, 102 pp., $24.95 (Quantity Discounts Available)
Buy NOW!
How to Write Fundraising Materials How to Write Fundraising Materials that Raise More Money
by Tom Ahern, 187 pp., $24.95 (Quantity Discounts Available)
Buy NOW!
Mega Gifts Mega Gifts
Who Gives Them, Who Gets Them (2nd Edition)
Buy NOW!by Jerold Panas, 163 pp., $24.95 (Quantity Discounts Available)
Over Goal Over Goal!
What You Must Know to Excel at Fundraising Today (2nd Edition)
Buy NOW!by Kay Sprinkel Grace, 288 pp., $24.95 (Quantity Discounts Available)
Raising Money Through Bequests Raising Money Through Bequests
by David Valinsky and Melanie Boyd, 112 pp., $24.95 (Quantity Discounts Available)
Buy NOW!
Raising Thousands (if Not Tens of Thousands) of Dollars with Email Raising Thousands (If Not Tens of Thousands) of Dollars With Email
Buy NOW!by Madeline Stanionis, 108 pp., $24.95 (Quantity Discounts Available)
Seeing Through a Donor's Eyes Seeing through a Donor's Eyes
How to Make a Persuasive CASE for Everything from your Annual Drive to your Planned Giving Program to your Capital Campaign
by Tom Ahern, 167 pp., $24.95. (Quantity Discounts Available)
Buy NOW!
The Ultimate Board Member's Book The Ultimate Board Member's Book
A 1-Hour Guide to Understanding and Fulfilling Your Role and Responsibilities
Buy NOW!by Kay Sprinkel Grace, 114 pp., $24.95 (Quantity Discounts Available)
Wining Foundation Grants The Ultimate Insider's Guide to Winning Foundation Grants
A Foundation CEO Reveals the Secrets You Need to Know
by Martin Teitel, 188 pp., $24.95. (Quantity Discounts Available)
Buy NOW!