Contributions Magazine • Vol. 23 No. 1
Fundraising's Four Riddles
By Jerold Panas: Answer these key questions hovering in the minds of your donors and the gift is yours.
Choosing a Theme for Your Fundraising Campaign
By Tom Ahern: Your campaign theme is a banner. You march under it toward a special goal. But does it matter what the banner says?
Especially Now – It’s Not About Fundraising
By James Gelatt: Everyone, donors included, is worried about their finances. Logic would say that it’s the time to retrench, lower expectations, trim programs, tighten the belt. But is it?
Annual Donations and Charitable Bequests: What’s the Connection?
By Larry Stelter: Our new national study looks at Americans aged 40 and older who name charities in their wills and dissects when and why they choose to give.
Fearless Fundraising: The Amazing Adventures of Anne
By Gayle Gifford: A child brought up on charges for killing his parents begs the judge for leniency because he's now an orphan. Now that’s chutzpah! – a good word to describe the qualities of some great fundraisers
Are There “Easy” Ways to Reduce Donor Attrition Rates?
By Stephen Hitchcock: The longer a donor keeps giving to you, the more likely it is that you'll receive a major gift. Here’s how to nurture that loyalty.
Adjusting to the New Face of Need
By Larry Checco: How our current economic crisis is affecting organizations accustomed to serving low- and moderate-income people.
Each issue of Contributions offers executive directors and development officers a wealth of articles, information, and tips on subjects such as: board development, major gifts fundraising, prospect and donor research, direct mail fundraising, volunteer management, nonprofit marketing, Internet and email fundraising, proposal writing, planned giving, and corporate and foundation fundraising.
Contributions Magazine is published online quarterly. FREE subscriptions are offered to staff and volunteers who work with nonprofit organizations in the United States. For more information, click here.
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