Seeing through a Donor's Eyes
How to Make a Persuasive CASE for Everything from your Annual Drive to your Planned Giving Program to your Capital Campaign
by Tom Ahern, 167 pp., $24.95. (Quantity Discounts Available)

Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and – yes, capital campaigns, too – all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Seeing through a Donor’s Eyes offers hard-won secrets for selling your vision and mission effectively.

READ A REVIEW | TABLE OF CONTENTS | READ AN EXCERPT | ORDER THIS BOOK NOW

Going for the Green!
An Insider's Guide to Raising Money with Charity Golf
by Tom King, 156 pp., $24.95 (Quantity Discounts Available)

If your organization isn’t hosting a golf tournament, chances are another agency down the block is – and realizing anywhere from $10,000 to $250,000 from sponsorships and player registrations.

A veteran tournament organizer and former development officer, King knows golf tournaments inside and out. And because he’s been in the trenches (or, more aptly, the bunkers) for three decades, King is a realist. From the very first page, he pays homage to the possible headaches, risks, and exhaustion involved in this event. Nonetheless, “a golf tournament may be the hardest work you’ll ever love,” he contends.

READ A REVIEW | TABLE OF CONTENTS | READ AN EXCERPT | ORDER THIS BOOK NOW

The 11 Questions Every Donor Asks and the Answers All Donors Crave
by Harvey McKinnon, 118 pp., $24.95 (Quantity Discounts Available)

A watershed book, The 11 Questions Every Donor Asks prepares you for the tough questions you’ll inevitably face from prospective donors. Harvey McKinnon identifies 11 such questions, ranging from “Why me?” to “Will my gift make a difference?” to “Will I have a say over how you use my gift?” And the suggested answers are illuminating. Whether you’re a board member, volunteer, or staff, your ability to respond to these 11 questions will largely determine your fundraising success.

READ A REVIEW | TABLE OF CONTENTS | READ AN EXCERPT | ORDER THIS BOOK NOW

How to Raise Planned Gifts by Mail
by Larry Stelter, 102 pp., $24.95 (Quantity Discounts Available)

As Larry Stelter makes clear in his new book, How to Raise Planned Gifts by Mail, most people have it all wrong when it comes to planned giving. And he should know - he heads the largest planned giving marketing company in the U.S. While executing a planned gift can be complicated, that’s irrelevant really. Attorneys, financial planners, and CPAs can (and should) handle the paperwork. Your simpler, and far more pivotal, job is to arouse your prospects' interest, fuel their desire, and lay the groundwork for closing the gift.

READ A REVIEW | TABLE OF CONTENTS | READ AN EXCERPT | ORDER THIS BOOK NOW

Raising Money Through Bequests
How Your Organization Can Profit from the Biggest Intergenerational Transfer of Wealth in History
by David Valinsky & Melanie Boyd, 112, pp, $24.95 (Quantity Discounts Available)

Members of the "Greatest Generation" are in their 80s and 90s, and as they pass away they're collectively leaving billions of dollars to charitable organizations throughout the United States. If at this very moment you're not marketing your bequest program with G force, you're missing what many are calling the greatest opportunity in the history of fundraising.

READ A REVIEW | TABLE OF CONTENTS | READ AN EXCERPT | ORDER THIS BOOK NOW